Those CDs take up a lot of room in your basement. Now that they're here, how do you get rid of them? Here's advice from our friend Peter Knickles of "Basements To Backstage" fame on how to do so.

In distribution you have two important jobs. Peter calls these "sell in" and "sell through." "Sell in" is the work you do to convince the manager of your local record store and/or a rep at a national distributor -- to stock your product. "Sell through" is the promotional work you do to convince the average consumer that he or she should seek out your CD. Selling to the local record store or national distributor is difficult unless you can clearly explain your marketing plan to get your target consumer excited about your CD--excited enough to run to the store and purchase it. The more you can do for promotion, says Peter, the more chances the store will stock it.

Oasis offers three complete programs that do much of the "sell in" work for you so you can concentrate on "sell through."

The Problem Oasis Solved
Unless you're signed with a label, the major retailers won't sell your product. You can sell on the internet, but how do you get the world to your webpage? You can sell through small, specialized music sites until - oops - dot.com dot gone. You can sell your CD alongside the major label products at the online Superstores, but they're gigantic - and when you have questions about your account, it can be hard to get anybody to pay attention to you.

Your Distribution Solution
(we believe the quicker your CDs sell, the sooner you'll be back for more). Have a "home" distribution webpage on the beloved, very financially stable, and extremely high-profile indie music site CD Baby -- NOW with your CDBaby membership you get on-demand brick & mortar distribution powered by Super D one-stop, digital download service through all the major download sites, and exposure on the Best Buy site! All with one easy registration.

Oasis Clients Have Priority at CD Baby
Send your fans to CD Baby to buy online, or link to CD Baby from your website to add credit card sales and shopping cart technology to your retail sales capabilities. CDbaby.com is an ad-free online record store beloved for its great service and the tens of thousands of dollars it pays indie musicians every week of the year. Sound clips on CD Baby are long (two minutes, instead of the usual 30 seconds), so customers can do some REAL listening. And you receive the names and email addresses of all clients who purchase your product - an invaluable tool for building a "one-to-one marketing" campaign. Oasis will pay for your lifetime membership at CDBaby.com, and you will enjoy its priority email service hotline for Oasis clients.

And NOW: Brick & Mortar on-demand distribution at 2,400 retailers through one of the largest and most reputable one-stop distributors, Super D. Your CD can also be purchased through BestBuy.com — in a special highlighted Indie section as well — all with one easy sign-up!

New! Sell downloads directly from your website with DigStation.com
We’re very excited about our new partnership with DigStation because it offers indie artists another great way to make money from their music. We love DigStation: not only do they exclusively sell music by indie artists, but they make sure the artist receives the lion’s share of the download price. A full 70¢ for each 99¢ download. No one else around can top that. Most important, it couldn’t be easier to use DigStation to sell downloads directly from your site without sending them somewhere else. What’s not to love, right? Best of all, it’s free to Oasis clients and you don’t have to lift a finger to get set up. Just tell us when you order that you want to sell your songs on DigStation.com and we’ll take it from there.

Click here to visit DigStation.com.

Click here to go to the Oasis Tools of Promotion page.

A Benefit for Oasis' New and Reorder Clients
You automatically qualify to participate in our distribution program if you duplicate a new CD project or if you reorder CDs through Oasis.

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